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Pearson Launches

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On the 7th of January 2009, Pearson Education announced the release of its new browser-based electronic flash card engine,, an application that helps users practice for IT certification exams.

Launching with multiple products on CompTIA, Microsoft and Cisco® certifications, the custom flash card application, loaded with more than 250 questions per exam, tests users’ skills and improves their retention of exam topics. Cert Flash Cards Online also allows users to get all-important information at a glance, helping focus on areas of weakness. Available in both desktop and mobile device format, these fact-filled flash cards allow users to test at home, work, or on the go. This new certification preparation tool, Cert Flash Cards Online, along with Cert Prep Online, is available through InformIT.

Cert Flash Cards Online questions are organized by exam objective, allowing users to focus on selected topics. Users can choose to view cards in order or at random and create custom sets from the entire bank of cards. The electronic flash card engine allows users to purchase "flash packs" that are tailored to specific certification exams. Once a question set is chosen, users view questions, enter answers, and receive an immediate evaluation. The engine provides the ability to mark each question correct or incorrect and provides a detailed score report by category at the end of the exam. If they answered incorrectly, they are able to view correct answers as well as full explanations. Notes can even be written on each question and printed out for later review.

Additional News Facts:
* A truly unique learning tool; robust features include: space to enter long answers, ability to mark individual questions right or wrong, score reporting, custom set creation, and online updates.
* Cert Flash Cards Online is a late-stage exam-preparation tool, which means that an IT certification candidate would typically use this product during the final weeks before sitting for their live exam.
* This alternative learning format presents a unique approach that compliments other self-study formats like books and practice tests.

Useable Quotes:

"The new Cert Flash Cards Online application from Pearson takes the old school concept of paper flash cards that we all used to memorize our multiplication tables and updates it for the digital age and the technical certification market,” said Brett Bartow, Executive Editor for Cert Flash Cards Online. “While practice tests are great for familiarizing candidates with the exam style, they are typically focused primarily multiple choice question formats, which exposes users to pre-formulated answers to choose from. Cert Flash Cards Online, on the other hand, forces users to supply the answer in their own words, and is thus a much more effective tool for assessing and reinforcing knowledge."

“In today's environmentally conscious digital society, it makes sense for certification candidates to use electronic flash cards instead of those made from paper,” said Tim Warner, Product Editor for Cert Flash Cards Online and host of the InformIT Certification Reference Guide. “Most folks carry a laptop or a Web browser-enabled mobile phone or PDA, so why not save some trees by using the online Cert Flash Cards?” About Pearson The global leader in educational and professional publishing, Pearson is home to such respected brands as Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Prentice Hall Professional, Que, and Sams Publishing, which have as their online publishing arm, InformIT ( -The Trusted Technology Learning Source. In addition, Berkeley-based Peachpit (, the publishing partner for Adobe Press, Apple Certified, and others, publishes best-selling books for creative design professionals. Pearson is also co-founder, with O’Reilly Media Inc., of Safari Books Online (, the premier on-demand digital library providing thousands of expert reference materials through a single point of contact, including expert technology, creative and design, business and management resources in video and text formats. Pearson Education is part of Pearson (NYSE: PSO), the international media company. Pearson's other primary businesses include the Financial Times Group and the Penguin Group.

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